Name it.
We find your person, your problem, and your point of view. Then we name your category and the villain it defeats.
Mini Book Manuscript
Write the book that makes you the only choice.
In 30 days.
One-on-one coaching from book idea to finished Mini Book, with a category you own.
Claim One of 5 Seats$1,000 or 2 payments of $500. Only 5 seats.
01 Name it.02 Frame it.03 Write it.
The Big Book Lie
You know you should write a book.
You just don’t know which one.
You’ve got the expertise. You’ve helped people for years. But when you sit down to outline or write, you freeze.
What should it be about? Who is it for? Will anyone buy it? Will it bring you clients, or just compliments?
So the book stays in your head. Another year goes by.
That’s not your fault. You were sold The Big Book Lie: the belief that a real book has to be long, take years, and be perfect before anyone sees it.
It doesn’t.
Chris Stanley
Author. Category builder. Your guide.
32books written
22Amazon bestsellers
Your guide
I’ve written 32 books.
22 Amazon bestsellers.
Only 2 make me real money.
The difference had nothing to do with how good they were. The books that pay me claimed a category. They made me the only choice for one problem.
My book The Independent Adjuster’s Playbook built a business that has earned up to $750K a year. I wrote Mini Book Model in 3 days, and a year later people were calling me “the Mini Book guy.”
My newest book, LAZY Book Launch, hit #1 in all three of its Amazon categories the weekend it released.
I’ll show you how to do the same thing with your book.
The plan
Three steps. Thirty days.
One finished book.
Frame it.
We turn how you solve the problem into a simple framework and outline your book around it.
Write it.
You write. When you get stuck, I ask the questions that get you moving. In 30 days, your Mini Book is done.
What you get
Everything you need to go
from idea to finished book.
1:1 · 60 minutes
Category Session
Name your person, problem, point of view, category, and villain. Get clear on the problem your book solves before you write a word.
1:1 · 60 minutes
Framework Session
Build your framework and lock your outline: the problem chapter, the solution chapter, and your framework chapters.
30 days of support
The Stuck Line
Message me anytime you’re stuck. I reply within one business day with the questions that get you moving.
1:1 · 60 minutes
Manuscript Review
I review your finished draft so it’s clear, simple, and memorable.
Included bonus
LAZY Book Launch + Mini Book Writing
The launch playbook that hit #1 in its Amazon categories and the guide to writing your Mini Book fast.
The guarantee
Your book, done in 30 days.
Or I keep coaching you.
Do the homework. Show up to your sessions. If your manuscript isn’t finished in 30 days, I’ll coach you for another 30 days at no cost.
Finished means a complete first draft of your Mini Book, 5,000 to 15,000 words.
Your seat at the table
5 seats.
Then the price goes up.
I coach every person one-on-one, so I’m only taking 5 people.
Pay in full
$1,000
One payment. Your complete 30-day coaching experience.
- Category + Framework Sessions
- 30 days on the Stuck Line
- Manuscript Review + both bonus books
- The 30-day completion guarantee
Enrollment opens soon.
Split your payment
2 × $500
$500 today. $500 automatically 30 days later. $1,000 total.
- The same complete coaching experience
- The same sessions and support
- The same bonus books and guarantee
- Your first payment gets us started
Enrollment opens soon.
Your first payment gets us started. We book your Category Session right away.
After these 5 seats fill, or on October 3, 2026, the price goes to $2,000.
What’s at stake
A year from now,
where’s your book?
Without a plan
The book stays in your head.
You keep posting and hoping someone notices. Clients keep asking what makes you different, and you keep explaining.
With your Category Book
You’re the name they remember.
Your book introduces you before you ever get on a call. Readers show up already believing you can help them.
Thirty days from now, your first draft could be finished.
A few answers
Before you
begin.
What if I don’t have a book idea yet?
Perfect. That’s what the Category Session is for. Most people start there.
What’s a Mini Book?
A short, focused nonfiction book, 5,000 to 15,000 words. Long enough to change how someone thinks. Short enough that they finish it.
How much time will this take?
Three 60-minute calls, plus your writing time. Most people write 1–2 hours each day.
Do you write it for me?
No. You write it, and I coach you through it. Your ideas, your voice, your book.
How does the payment plan work?
$500 today to get started. The second $500 is charged automatically 30 days later. The total is $1,000.
What if I get stuck?
Message me on the Stuck Line. I’ll reply within one business day with questions that get you moving.
Mini Book Manuscript
Your category is waiting.
Claim it.
Claim One of 5 Seats P.S. Only 5 seats at $1,000 or 2 payments of $500. After they fill, or on October 3, 2026, the price goes to $2,000.