Category Publishing

You created the category.

Claim it with a book.

Turn your category expertise into a book you can hand someone in 60 days

Claim Your Category

CATEGORY ABANDONMENT

Your Category
Is Orphaned.

You named your category. You framed it with language and process. But you never wrote the book that claimed it.

That's Category Abandonment. And it turns everything you built into an orphan and it's waiting for someone else to pick up.

THE LAW You can't be the authority on a category you haven't authored.

Claim Your Category

WHAT YOU GET

The category answers
to you.

Here's what's different the day the book exists.

ORPHANED

You struggle to communicate your value.

You're a consultant who works in an industry.

You're forgotten moments after your talk ends.

Your calls start cold.

Anyone can still claim the category before you do.

CLAIMED

The book explains it clearly for you.

You're the author of the category.

People look you up and find a book with your name on it.

Your calls already know you and are ready to buy.

You give the market new language and it all points back to you.

Claim Your Category

Chris Stanley

Author of 31 books · 21+ Amazon Bestsellers

WHY I DO THIS

I claimed a category with a Mini Book... It changed everything.

I ran a training company for insurance adjusters. There was a real problem in that world and nobody had a name for it, so I wrote a small book and gave it one. About ten thousand words. It took days to write, not years.

Then the customers and industry started coming to me. People found the book, then they found me, and by the time we talked they had already decided to buy.

I thought I had gotten lucky with a book. What I had actually done was claim a category, and I didn't have the framework for that until years later.

Then I did it again on purpose. I wrote the Mini Book Model and claimed Mini Books.

Now I help solopreneurs and billion dollar brands write Mini Books to Claim their categories.

If it works in adjusting with no famous name on the cover, it isn't about the author. It's about the claim.

Claim Your Category

Three steps to a claimed category.

Book a call

You hang up with a plan that turns your expertise into a category-defining book.

Name & Frame Your Category

You give your customers language they can use that makes you memorable.

Claim it with a Book on Amazon

They find the book, then they find you, and they show up already decided.

Claim Your Category Sixty days from the first call to a book you can hand someone.

THE PROOF

It works in any industry.

Marketing · Category Design · Insurance · Transportation · Publishing · Theology

Some of the Books We've Worked On

The Existing Market Trap

Lightning Strike Marketing

Mini Book Model

Independent Adjuster's Playbook

Claims ER

Life by Design

Doesn't matter what category and niche you are in. People assume you are the leader if you write the book on it.

WHAT THEY SAY

Trusted by category leaders.

“

Chris Stanley is a legend.

The work he did on our book, The Existing Market Trap, reminded me of what it looks like when someone owns the work like it's their own. He became a vital member of our team during our Lightning Strike. Highly recommended.

Al Ramadan Author of Play Bigger & The Existing Market Trap

“

Love all things Chris Stanley.

Christopher Lochhead Co-author of Play Bigger & Category Pirates

“

Chris is one of the sharpest minds in category design.

He has helped me countless times refine my category position and category name.

Fernando Labastida Author of The Startup Book

“

Chris is the real deal.

I now have a full flywheel of content, funnels, and lead magnets, all of which circle around my book, which Chris helped with. But most of all, adding value first.

Stuart Corrigan Author of Project ER & Claims ER

WORKED WITH COMPANIES LIKE

HOW WE WORK TOGETHER

Three ways in. Start wherever you are.

COACHING · $3,000

Get Help Whenever You Need It

Ninety days. Book a call every time you get stuck, one at a time, and you leave with one clear action. No session count.

BRING ME ANY STAGE OF IT

01Claiming your category with a book

02Setting up a lazy book marketing system

03Building your flywheel

Best if you are doing the work and you need somebody to ask on the day you are stuck.

See How It Works

PRODUCTION · $10,000

Manuscript to Book in Hand

I run production as the production manager for your team, or with my team doing the work. From manuscript to the book in your hand.

Best if the writing is done and you want the book made.

Book a 20-Minute Call

GHOSTWRITING · $20,000

Done-For-You Mini Book

Everything in production, and I write it. I interview you, work through your category material and everything you’ve already produced, then write your Mini Book in your voice. Edited, designed, and live on Amazon in 60 days.

Best if you want it done for you.

Book a 20-Minute Call